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Montabert to replace Tramac brand in North America

By |  December 27, 2013

Montabert plans to further extend its brand into North America and replace the Tramac brand name on select products. The rebranded products will include hydraulic breakers, plate compactors, drilling attachments and pneumatic equipment – all most recently branded “Tramac by Montabert,” which the French attachment manufacturer has been using to establish a North American Montabert brand presence.

According to a press release, Montabert officials believe the joint branding effort has provided a strong foundation for the North American brand launch. The transition will take place this winter and into 2014, culminating with a heightened promotion of rebranded products at ConExpo-Con/Agg 2014 in March.

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