Genesis Attachments appointed Brian Bisson as its Canadian regional manager.
In his new role, Bisson is responsible for covering all of Canada, providing attachments, parts and service sales, and application support to the demolition, scrap and material handling industries. In addition, he will manage the company’s dealer presence and activities across Canada.
According to Genesis, Bisson joins the company with 17 years of experience in heavy equipment dealer roles, including customer sales and product and sales support. Bisson resides in Ottawa, Ontario, Canada.
Genesis also recently hired David Palvere as general manager, overseeing the company’s Superior, Wisconsin-based location.
Founded in 1997, Genesis Attachments manufactures shears, grapples, concrete processors and specialty attachments for the scrap processing, demolition, material handling and offshore decommissioning industries. Genesis’ U.S. manufacturing facility has 117 employees and its overseas operations have an additional 15 employees.