Case Construction Equipment hosted a press conference at ConExpo-Con/Agg, rolling out 35 new equipment models, inserting itself into three new product categories and unveiling its revamped brand.
Backhoes, dozers and mini excavators were among Case’s ConExpo-Con/Agg product launches. The company also detailed new developments in wheeled excavators, mini track loaders and small articulated loaders,
Additionally, company leaders offered a sense of the company’s goals for the years to come.
So, what does “The New Case” look like?
“We will lead the charge,” says Terry Dolan, vice president of North America at Case Construction Equipment. “We will own the future of innovation. We will put the business owner and the operator first. We will become a manufacturer that others are chasing after. And we will continue to listen to our customers.”