Yanmar Compact Equipment North America, which encompasses both Yanmar Compact Equipment and ASV Holdings, named Tate Johnson as commercial director.
In his new role, Johnson will be responsible for sales and national accounts in North America, as well as channel development and expanding the availability of company products to customers.
“Tate brings a wealth of experience in finding ways to grow businesses and make customers’ lives easier,” says Kevin Zimmer, president of Yanmar Compact Equipment North America. “We’re excited to have him join the team as he helps us find new ways to serve our dealers and customers.”
Johnson joins Yanmar Compact Equipment North America with more than 20 years of experience developing, fielding and supporting products used in job-critical or mission applications, the company says. He also has experience in a range of fields, including product management, business development, marketing and commercial sales, and business strategy.
“I’m excited to join the Yanmar and ASV team,” Johnson says. “I can’t wait to get out in the field to meet dealers and customers and discuss the ways we can better serve them and grow our presence in North America.”
Based in Grand Rapids, Minnesota, Yanmar Compact Equipment North America is a manufacturer of compact excavators, wheel loaders, track loaders and tracked carriers.