José Cuadrado was named global CEO of Yanmar Compact Equipment and chairman of Yanmar Holdings Co.
Cuadrado replaces Giuliano Parodim, who led Yanmar globally for the last six years. Parodi transfers to manage Yanmar Group’s strategy division, as chief strategy officer.
In a career spanning more than 25 years, Cuadrado has gained experience in the construction, industrial and automotive fields at companies such as Ingersol Rand, Doosan and CNH Industrial. Cuadrado joined Yanmar CE in early 2023 as managing director of the company’s Europe, Middle East and Africa (EMEA) region – markets that equate to one-third of the company’s global sales, according to Yanmar.
A search has begun for his replacement. In the meantime, Cuadrado will combine both global CEO and EMEA roles until a successor is appointed.
In his new role, Cuadrado is responsible for leading increased organizational integration and improving financial performance, as well as driving customer success through product development, Yanmar says.
“I fully support our current strategy to become a leader in the compact equipment industry,” Cuadrado says. “To achieve this, we will continue our journey to become a truly global company, focusing on extending our product portfolio and strengthening our dealer network across all major markets. Equally important, we have very ambitious and exciting plans to embrace upcoming technologies. I’m very pleased to be given this opportunity to continue the good work that has happened under Giuliano’s leadership.”
Parodi shared his thoughts on Cuadrado’s appointment.
“José is an experienced and dynamic leader and, having helped shape the strategy as part of the global leadership team since joining the company, is fully aligned to our goals and aspirations,” he says. “We are confident that he will continue to drive Yanmar CE toward meeting its objective of becoming a customer-centric, innovative, global leader in compact equipment. We offer José our full support in his new role.”